As part of the industry’s biennial conference, Seafood Directions, from September 13-15, the Seafood Industry Association of Australia (SIA) has released the first industry-wide export market strategic plan for the Australian seafood industry.
“This is the first export-focused strategic plan for the entire Australian seafood industry, including our producers, businesses and exporters. The plan focuses on solidarity and growth and reflects our export sector in Australia The important role we play in the seafood industry, our $1.4 billion contribution, and our future supply of sustainable and nutritious Australian seafood.”
SIA CEO Veronica Papacosta said:
When the Covid-19 pandemic hit, Australia’s seafood industry was hit first and hardest. Our seafood exports stopped almost overnight, and international trade tensions were mounting. We need to steer, we need to steer fast. Crisis brings opportunity, and the Australian seafood industry has united our actions in international trade to develop this plan, which we are proud to launch as part of the National Seafood Orientation Conference.
To support the development of this plan, we conducted extensive consultations, drawing on a series of interviews and a review of existing data and reports. Through this process, we summarize five key strategic priorities shared by all stakeholders, along with their actions that are critical to achieving the key objectives of the program.
The overall goal of the plan is to increase Australian seafood exports to $200 million by 2030. To achieve this, we will: increase export volumes, obtain more products at a premium, strengthen existing markets and expand into new markets, increase the capacity and volume of export operations, and spread and develop the “Australian Brand” and “Brand Australia” internationally. Great Australian Seafood” exists.
Our strategic activities focus on three country levels. Our Tier 1 countries are those that are currently open to trade, have few competitors and have high growth potential. Such as Japan, Vietnam and South Korea and other countries.
Second-tier countries are countries that are open to trade, but whose markets are more competitive or may be affected by other barriers. Some of these markets have been exporting a lot to Australia in the past, and have the ability to recover again in the future, or are strategically positioned to be strong trading partners, such as China, the United Kingdom and the United States.
The third tier includes countries like India, where we have interim free trade agreements, and a growing middle and upper class that could become a strong trading partner for Australian seafood in the future.
Post time: Sep-16-2022